Study On The Causes And Countermeasures Of The Bullwhip Effect In Supply Chain Management

People came to realize that competition was more among supply chains than amongcompanies since 1980s. So supply chain management (SCM) has become animportant issue for company to survive and develop, meanwhile, the Bullwhip Effectwhich makes SCM inefficient has received more and more attention fromentrepreneurs and scholars. Based on the research fruits from home and abroad, thisdissertation lies the emphases on analyzing the causes of the Bullwhip Effect mainlyfrom the SCM structure and information forecasting process, and indicates themethods and policies of dampening Bullwhip Effect respectively. The chief work ofthis study is as following:Firstly, to present the issue of Bullwhip Effect on the background of rapiddevelopment of incorporation of international economy, to review the literatures in thefield of research on the Bullwhip Effect systemically, and find out the problems in it.Secondly, to look back and analyze the developing course of SCM. To consider themain reason for lack of a universal definition of SCM is the multidisciplinary identity,to provide a new concept of SCM based on formers', and compare it with Logisticsmanagement. To review the harvests of research on the contract, inventory anduncertainty in SCM, and Green SCM. To present the definition for Human-basedSCM and corresponding implement steps for the first time.Thirdly, to study the impact of the SCM structure on the Bullwhip Effect. Toconsider that the reason why SCM shows the Bullwhip Effect is because of its ownstructure identity. To bring forward the three different tissue structures of SCM andanalyze their influences on the Bullwhip Effect respectively.Fourthly, to focus on studying the impact of information issue on the BullwhipEffect. To review and evaluate the research fruits in the field of information sharealong supply chain and find the problems in it. To classify information shared amongthe companies within supply chain, and present three modes of information share. Theemphasis of this study is to analyze the impacts of Advance Demand Information(ADI) and delayed demand information on the Bullwhip Effect quantitatively andqualitatively. The result shows that information share can reduce the Bullwhip effect.Fifthly, to summarize the causes of the Bullwhip effect and present the methods andmeasurements of reducing the Bullwhip Effect. Finally, to conclude the whole thesisand view the direction for future research.It is very important for SCM to reduce its costs, to improve its service efficiencyand level, to increase its performances of operation and management.