Green Marketing Achievements Appraisal Research

The green marketing is a product which the market marketing and the environmental protection unifies, it is in the market marketing foundation, emphasized the enterprise needs to undertake the high social responsibility, take maintains the human survival environment as the management goal. This article embarks from government's angle, implements the green marketing in the enterprise in the foundation, through to the green marketing achievements fundamental research, constructs the green marketing achievements system, has discussed the achievements system four constituent: Market environment ultra system, idea system, execution system, control system; Designed the green marketing achievements appraisal target system in this foundation, the utilization fuzzy quality synthetic evaluation method and the analytic hierarchy process has established the green marketing achievements quality synthetic evaluation model; The green marketing which implements to the enterprise provides the quality synthetic evaluation method for the government, and the deficiency which appears in the implementation green marketing gives the instruction.