Strategic Research Of Wuhan Aixin Chain-like Big Pharmacy Management

The enterprise strategic management is foundation of the enterprise development. In the market economy condition, It is the guide of the enterprise manages active, It reasonably mixes each item of resources and makes a full display function. It's right or error relates to enterprise's management success or failure. In the medicine retail industry, the enterprise management strategy is the fair price strategy, the service diversity strategy and concentrating some kind of consumer's specialized pharmacy strategy. At present, the similar enterprise expanses quickly, the medical service organizational reformation and the circulation system reformation progress slowly, these disadvantageous environment have increased enterprise's management difficulty. Wuhan Aixin Chain-like Big pharmacy being in grows strong the stage, but the shop expands the shop's sale is not ideal, the enterprise does not have the growth, the total sales volume bogs down, the profit drops, the business capacity drops. It causes the enterprise management to fall into the difficult position. It has prevented the step which the enterprise develops. What does blocked development? which direction should the enterprise marketing strategy, how develops and so on strategic questions strand around the enterprise. This article is completes under this kind of background. The goal is seeking one kind of effective enterprise in order to solve company's development problem, finally impels the enterprise healthy development. The article analyses the external environment and internal condition. through the on-the-spot investigation the main Wuhan Aixin's competitor, visiting the profession person and carrying on the enterprise market analysis. the article account for Aixin's human resources is insufficiency, the price does not the competitive advantage, the selected location is unscientific, promoting sales is not effective, and the enterprise not explicit management strategy and so on. they affect the enterprise business capacity and Affects enterprise's development expansion, but the present international medicine retail sales enterprise take the pharmacy service, the database camp management, the healthy productive series, the pharmacy welfare management (PBM) and the free brand marketing (PB) as its main management strategy, Wuhan Aixin succeeds the development experience through the model overseas similar medicine chain-like enterprise The article at present proposed management strategy in order to solves company's development difficult position Wuhan Aixin increases league-store, expands the health product, makes the pharmacy service characteristic, reduces the price, strengthens the cost management, at the same time strengthens the human resources management, realizes enterprise's management breakthrough, impels the enterprise the development.