Silicon Steel Products Difference Strategic Research Of WISCO

The text regards competitive strategy theory as guidelines, have analysed to the external development environment and competition situation inside the industry of the present steel industry, analyse external environment condition , inside environment and domestic silicon steel production state , market situation of products development of domestic silicon steel, define the competition situation of the domestic silicon steel products and development trend,combine the silicon steel products characteristic of WISCO, have confirmed its competitive strategy and proposed the implementing scheme.This text passes to forming difference multifactor analysis of the products, have defined the difference reason to produce, enterprise implement function and enterprise, products of difference implement necessity, products of difference.Utilize five strength models of Potter's model (competition between the existing rivals in the trade, to bargain ability , supplier bargain ability , threat , threat of substitute products of potential entrant analyse buyer), to how make strategic policy carry on certain analysis, for implement difference strategy do theory plan enterprise. study the development environment of the global steel industry and domestic steel trade, have defined the opportunity and threat of the macroscopical development environment of the international, domestic steel industry. meanwhile, carry on SWOT analysis to the silicon steel assortment of WISCO too , examine closely inside WISCO from microcosmic, analyze enterprise's actual conditions.Through an analysis of silicon steel products of WISCO, have drawn its key competitiveness equiping for advanced technology , rich technological ability , information-based system , strong commercial network ,etc <> Made the silicon steel products difference strategy of WISCO from such respects as the products , price , channel , promoting ,etc. at the same time , offer implementation: regarding production and marketing information as the tie, it is interdynamic to structure information; trategic alliance, giving play to the scale effect; utilize R&D strategy to optimize the structure of products, develop the high added value silicon steelproducts; set up the service strategy of user that respond fast, implement the vertical and integrated marketing tactics o analyze the difficulty that must be overcome in the course of implementing the difference strategically thoroughly finally, and take the essential positive measure to the difficulty.