The Development Strategy Research Of WX Appliance Cheng Du Branch Company

In recent years, before the foreign capital comes to China, the large appliance chain companies are conducting their larger strategy for more marketing. Through the process, some strong companies have organized super logistics groups. The market focus of appliance chain is being improved. According to such background, some region appliance chain companies actively begin their larger strategy in China and begin to develop national applicant Channel Company in order to get more marketing and compete with big companies. The region marketing play the important role for the lag regional applicant companies if they want to compete with the leading companies or even keep up with them in the whole China marketing. So for the lag applicant companies, conducting effective strategy and constructing the regional advantage according to their situation and outside environment are very important when they enter a new regional marketing and face the competitors.The paper studies the competitive strategy of WX Appliance Company as it prepares to enter the Si Chuan's marketing. Firstly, the writer introduces the development of the appliance chain industry and the information of the company. Secondly, analyzing the environment faced by the company including politics, economy, society and culture with the method of PEST. Thirdly, analyzing the competitive environment of the company from five sides substitutes, suppliers, potential competitors, present competitors and customer with Five Powers Model. On the base, the writer analyses the company's inner environment and concludes the advantages, disadvantages, opportunities and challenges of the company with SWOT method. Through these studies, the writer points out the position of the strategy and designs the cost-leading strategy for the company. At last, the writer designs the ways of implement.