The Research Of Marketing Mix About The Refrigerators Of Matsushita Electric (China) Co.,Ltd. Hangzhou Branch

Nowadays the production of refrigerators is 20,000,000 every year in China, but the requirement is only 10,000,000. The huge difference between production and requirement has made the industry of refrigerators one of the furiously competitive industries. All of the manufactories are doing their best to get the bigger marketing share. As one of the competitors Matsushita company is joining in the furious competition after its recovery from the sales crises. As the only agency in charge of the sales of refrigerators of Zhejiang province with a brand name of Panasonic, Matsushita Electric (China) Co., Ltd. Hangzhou Branch is exerting its efforts to enlarge the marketing share of refrigerators and improve the marketing mix.On the basis of collecting and analyzing all kinds of materials the thesis has researched the current competitive environment of refrigerators and used the knowledge of marketing management to analyze marketing situation of refrigerators of Hangzhou Branch. According to the actual situation of Hangzhou Branch and the theory of custom behavior, the thesis has brought forward the marketing mix of sales of refrigerators. The marketing mix consists of the tactics of price, place, promotion, after sales and improving the system of the salesmen, etc. The marketing mix will enlarge the marketing share of sales of refrigerators in Zhejiang province and improve marketing environment of Hangzhou Branch.