Management Strategy Research Of Western Trust & Investment Co.,Ltd.

The trust business of our country was gone through large scale rectification for many times, with the issuing and implementation of "Trust Law ", there is greater improvement in social economic environment, management environment and law environment that the trust business depends on for existence, now it is facing the unprecedented historical opportunity for development.On the basis of trust basic theory, management s trategy theory and innovative theory of finance, the article through statistical analysis way to analyze the external environment condition, inside factor and the current management situation of Western Trust & Investment Co., Ltd., finding out the questions and disparity in operation, proposing the urgency and significance in constituting the management strategy of Industry. At the same time, how to catch the rare opportunity for development and get the advantage and development in the competition, the article proposes the o verall management strategy of enterprises that is the development-oriented combined management strategy. After carrying on comprehensive appraisal to the varieties of business of enterprises further, it has confirmed three kinds of business which form the core business of the company and key profit means, they are one pair of low types, innovative financing trust business; business of investment funds of industry; reorganization, acquisition, project financing, financial advisor and business of investment bank. And also choose the concrete strategy scheme to the mainmanagement business. Finally, the article analyses the risk which exists in management strategy and propose the questions which we should pay attention to in the strategy implementation.Through constituting and actualizing a series of management strategy, it can form the key competitiveness of the company rapidly and make enterprise obtain effective competitive position among future competition, accordingly, thus realize the constant improvement of enterprise's economic benefits and can develop in a continual and fast way.