The Research Of The Enterprise Trust-degree Evaluation

Trust crisis is due to the interpersonal communication is not true, the lack of moralconstraint, make both parties relation each other trust each other and have a seriousrelationship crisis, thus can’t charged with each other in the phenomenon of responsibility.Trust crisis spread in Chinese society has brought serious consequences, restricted theenterprise economic development and sustainable development. If this kind of vicious circledevelopment bottom go to, can lead to Chinese society as a whole state appear trust crisis,produce an unanticipated consequences. Enterprise how to avoid crisis of confidence, improvethe enterprise trust management level, it is a very long and of great significance for allChinese enterprises in market.In order to realize the get rid of enterprise crisis of confidence, strengthen enterpriseresist and forecast of trust crisis ability, promote the enterprise trust-degree and trustmanagement level of the enterprise purpose, in the full study trust many scientific perspectivewas proposed based on the enterprise trust-degree and trust enterprise’s management idea.Enterprise trust-degree, namely subject enterprise in a certain economic environment of thedegree of trust. Specifically, the trust-degree is the main body in a trust enterprise act orbehavior of a set of reflected ability, authenticity and reliability of a believe degree ofquantitative said. At the same time, from the point of view of enterprise trust-degree is putforward and constructs the comprehensive evaluation index system of enterprise trust-degree.Using the AHP and FCE and DEA mutual combination evaluation method, the establishmentof a trust-degree evaluation model of enterprise. Using this model can realize enterprisetrust-degree nine types and thirty-nine specific index evaluation analysis and research. Andthen to achieve promotion enterprise trust-degree and improve enterprise management level oftrust, and provide the basis for scientific and effective. Finally, combined with the shenzhenlisted eight large biological pharmaceutical enterprise and realize the comprehensiveevaluation of enterprise trust-degree, and put forward the promotion enterprise trust-degreeSuggestions and countermeasures. According to the application, this paper put forward thepoint of view of enterprise trust-degree and AHP-FCE-DEA analysis method combined withstrong feasibility, rationality and scientific.