The Marketing Strategy Investigation Of Beijing Hollysys CO.,LTD

Along with the promotion of economy and technology, computer-control systems have been used in industry, Smart-building and communication widely. At same time, there will be bright future in computer-control industry. In the computer-control industry, competition is very hot. Beijing Hollysys System Company is one of the companies which enter computer-control industry earlier. How can Hollysys keep its advantage in future?In this paper, many data are collected by the author, then Marketing theories and conception are introduced. The environment of marketing which Hollysys faced and the ways which Hollysys took are analyzed detailedly. Some questions are founded in marketing. Then ways just like ProductS, Place, Price and Promotion are given. Then the paper gives some advice on the sales-troop building and CRM. These advices will help the company do well in the future.Beijing Hollysys System Company has gotten the advantage in the competition after she deform her marketing system. It is easy for us to see the result when we know the number of the successfully-selling. The ways in this paper are useful.