Relationship Marketing Strategy Of The Qinghai Hank Garments Company

In the 21 century, the system of supply chain management is a style of business operation in vertical integration. Strong relationship between Marketing partners is the key of successful marketing. How does the enterprise act according to the enterprise reality, establishes the practical and feasible relational marketing strategy is this article research key.This article begins with the produce of relationship marketing, analyzes the meaning. the key, the character and the strategies of relationship marketing . Then this article has proposed the relationship marketing the basic strategy and the concrete strategy of The Qinghai Hank Garments Company, Emphasizes the relational marketing core - to establish the customer to be loyal, and has carried on the objective forecast to its prospect.Through this article research, we may draw the following conclusion: The enterprise in its management mainly with the customer, the distributor, the supplier, the public organization and has the interaction function personally, correctly processes the enterprise with these organizations and individual relations is the enterprise marketing core, is the enterprise manages the success or failure the key. Facing the intense commercial competition, creates a good management environment using the relational marketing to say day by day to the enterprise, more and more appears importantly. Relationship marketing is the trend of marketing development and can be the edge tool of the company in business competition.