Tactics Of Customer's Relation Of China Network

This article is it uses management knowledge to attempt, expound the fact from several respect China network customer relation, communication of Company manage the tactics. This text summarizes the actual conditions of customer's relation management of the industry and research results of the theory at present at first, makes regular telephone and broadband .definition of moving customer' s relation management, and discuss regular telephone and broadband , moves the framework of customer' s relation management, value chain of real izing the technology, using value .communication industry in detail. Based on this, study management of China network communication Company (CNCC) competitive strategy , value chain , enterprise, communication of industry make a reservation, customer' s relation manage such problems as the implementing method, etc. .This article uses value chain theory, competitive strategy , customer's relation to manage , serve such management as marketing , etc. to gain knowledge, analyses the management environment, management ability, condition and products management tactics of CNCC, combine many kinds of analysis means and theory, expound the fact that manages the tactics in communication service customer' s relation of CNCC.This article combines the reality of CNCC, has carried on the real example analysis of CNCC customer' s relation management. Including CNCC communication product analysis, CNCC serves the channel analysis of marketing, such respects as some application of implementing CRM of IT information network analysis, analysis of customer of CNCC, etc. inside CNCC enterprises. Combine Shandong some coastal cities CNCC some reality of Branch make and use giving an example. This text proceeds with competitive environment that China Netcom Corp faces,use such means as SWOT analysis, etc. propose managing the tactics in relation of customer of China Netcom.Through carrying on suitability, feasibility and acceptability appraisal on the tactics, use the analytic approach of the level to analyse.This article studied CNCC tactics choice of implementing customer' s management of the communication service finally, take some coastal cities CNCC one branch company in Shandong as an example, implement the method after putting forward technology, business of implementing CRM.