Survival In Difference

Marketing is very significant for enterprises in China at present.Market economy is based on exchange,and marketing is activity of exchange.Marketing has not a long history.The current Marketing theories has been established and developed based on western theories.From the overview of Marketing ,it is in the maturity stage.Lots of new theories are from the traditional Marketing,such as 4Ps.Marketing should be practiced according to Chinese economy situation and circumstance. This paper is issued from the traditional Marketing theories,integrated with competition theory,raising differentlization Marketing strategy,which is the trend of Marketing in China.This paper is also focus on the tactics of different Marketing,gives some ideas on the tools of difference and how to carry out the tactics,which is practical.Overall,Marketing development in China is ongoing, different Marketing is the trend.In the case that enterprises take the strategy of difference,they can survive in the keen competition in the future.