The Research Of Huaguang Corp Management Strategy

For long time, the PLC (the Programmable Logic Controller) can provide more perfect solution which is also safe and credible for the automation control application. It is suitable for the demands of automation for the current industry business enterprises. So the PLC is always placed in the main battlefield of the industry automation control, and provides very dependable control application for each kind of automation equipments.At China, especially after the reform of opening, the industry economy has got well development, therefore, the demand to the PLC also varied. From super small to small modals, from alone circulating to a part of the solution, the demands exist at all the realms. Furthermore, the state-owned enterprises are pushing the automation actively, so the business of suppliers of PLC will extend largely.But in the Chinese PLC market, the request and the expectation values of market customers also become more higher, this competition naturally make more products, which is also diversify and characteristic. If the Local enterprises of PLC want to exist down in the seriously market competition, they must obtain certain competitive advantage, which not only include the technique, but also the management, especially the strategy. This text concentrates on the special subject research to conduct the company of Hua Guang: Through researching the conducting environment , competition environment , existing resources and developmental Potential extensively and thoroughly, we can get the fixed position, development target, developing strategic and related measures. The new company in the business is gradually high, but the total market quota is not big, As to do the company stronger and greater, the company must draw up the management strategy, for the basis of future development.Finally, according analysis, we make sure the total development strategy of the Hua Guang. That is, on the basis of having a good quality and cheaper product, it can carry out the development strategy of professional, hold the principle of "the industry should be particular, the square will be outstanding". So it can become the core competencies, keep on to develop the space. In the inner part, Hua Guang must lowering the production cost, increasing the profits of one product; In the exterior part, Hua Guang must make full use of company brand resources, rely on the brand advantage of "Hua Guang" and long triangle niche, keep the traditional machine market, and extend the high level market gradually. It will work hard for becoming the best automation product supplier which has the core technique within five years. The market quota is attaching 15%.This article also lead the conducting strategy into a enterprise, by discussing the principles, developing theories and application methods of conducting strategy, also take producing high-tech product( PLC) company of Hua Guang as the background.. This article emerges a series of method and steps in establishing the management strategy, which suit future development: analyzing inner and external environment, enterprise position, establishing total strategy, make functional strategy, the implementing and controlling of strategy. On that basis, we make use of the business management strategy management theories to carry on the actual process of strategic management. It is a investigation in the PLC market for the business strategy, and can draw lessons to the same kind of enterprises.