| Virtual Operating is a new type of organization management model. Basing on the virtualization of the core competitive abilities, virtual operating means that the enterprise breaks up its own organization limit and exchange the inner or external resources into the competitive advantages.As one of the most important supports in travel industry, the domestic travel agency industry still has many problems such as the disordered competition and the vicious price competition for the historical or realistic factors. Therefore, it has been the bottleneck which restricts the domestic travel agency industry developing healthy.The virtual operating in travel agencies is a competition strategy. The enterprises operate its inferior business or function virtually by cooperating with other enterprises to give prominence to their advantages and strengthen its core competence.To the whole industry, the different scale of travel agencies can put more emphasis on their advantages and operate their inferior business virtually according to its own resources and specialties to boost the exchange of the trade division of labor from horizon to plump.To the enterprises, the travel agencies can adopt virtual operating to make up its inferior function, which can improve the utilization of its core advantagerecourses. Meanwhile, the help of external recourses can make the enterprises' organization and management performed perfectly. |