The Study Of The Large-Scale Construction Enterprises Constructs The Cmpparison Superiority

The so-called comparison superiority refers to factors which the enterprise has is more outstanding than other relative enterprises in trading and management. American market marketing expert, ,pointed out enterprise's comparison superiority mainly manifests in four aspects: Cost superiority, technical superiority, capital superiority, supply superiority. The practice proved that enterprise's comparison superiority should also include talented person superiority, geographical superiority and so on. In the competitive domain, how constructs own comparison superiority for architecture industry enterprise group ?This article has made discussion to the architecture industry profession present situation and the trend, analyzing the opportunity and the challenge which brought to the architecture industry after entering WTO, specially to the architecture industry trend as well as take the market as leading, has carried on the analysis take the enterprise as the main body new turn of structure adjustment. The new turn of structure adjustment take promotes the architecture industry industry ability as the core content, has covered the former enterprise production organization structure, the property right structure adjustment request, causes it to become one fundamental method. After WTO the transition-period conclusion and the state investment organizational reform deepening, the architecture industry project management pattern has also the profound change. In the future the demand to the architecture industry service will be one kind of pyramid structure, the patent technology and the synthesis management ability in the core competitive power for project management level in pyramid's peak, pyramid serves the demand to under to reduce gradually, until provide the pure construction or the manufacture service, correspondingly willconstruct the profit the space also from the top downward to assume the drop tendency from pyramid. Revolved some large-scale state-owned construction construction enterprise group to conduct the real diagnosis research through the massive data contrast, utilized method SWOT, has analyzed carefully the threat and the opportunity which this building enterprise group faced, the latent superiority and the inferiority, proposed this building enterprise group to construct the superiority the strategy and the strategy in this foundation.The article pointed out,in order to construct the comparison superiority for building enterprise group , promote enterprise's sustainable development, we must begin from following several aspects: correct localization, outlines foresighted developmental strategy; optimize organizational structure, implement management promotion ,builds the effective revolution platform for the enterprise; makes the core technology, forms formidable engine which the enterprise develops; consummates drives the mechanism, constructs the enterprise the talented person superiority; innovation marketing idea ,develop enterprise's development space; persisted the cost in the lead, The ramming enterprise compares the superiority the material base; remoulds the enterprise culture, The cultivation enterprise develops energetic power; By changes the strain, the casting enterprise competitive advantage strong backing."the comparison" refers to "the superiority", Only then persisted by changes the strain, the enterprise can obtain the eternal vitality.