Xi'an Gome Promotion Mode Research

After breakthrough 10 hundred million yuan in Xian 2004,Gome in Xian plans to break 15 hundred million in this market 2005. As the market rival of Xian became more and powerful, how to improve the sale became a urgency. Provide the premise of same product, same price and equal channel, the paper use 4P marketing theories to analyze how to achieve the market through masterminding effectual sales promotion.The paper deeply analyze the sales promotion in the role of manager in Xian Gome. According to the current marketing situation of Xian Gome,it use 4P promotion theories to research and solve the problems.The contents begins with a simple introduction of Xian Gome, than taking "ShiYi"promotion as an example, finding the problems that existed in these facts: setting up promotion purpose; masterminding the promotion planning; practice and sales promotion evaluating. At last, the paper brings forward how to improve and how to make it perfect.As compete becoming more and more vigorous, this paper research the promotion mode of Gome in Xian and find that the sales promotion is an important factor that win the market for appliance retail the business enterprise. At the same time, establish a science and effective promotion activity management mode will can half effort and double results.