Research On Product Innovation Based On Commercial Value

With development of science and technology and coming of knowledge economy, there is great change in the world. It is a brand-new confine of social progress and a challenge that development of society must face with. Its coming make traditional economic growing pattern switch. Innovation becomes the basic requirement of knowledge economy. Competition is more and more fierce. Firms have to build continuous competitive advantages if they want to live and develop in high-velocity market. New product competition has become one of the core competing fields. Many firms intend to possess higher position, more market share and new market field. Their main strategy is product innovation: ensuring their continuous competence by developing new products triumphantly. But not every enterprise can successfully achieve product innovation. It is studied that only 10 percent of new products succeed in the process. The ultimate problem is that they don't view the profit aim in a strategic layer. These companies should integrate such ideas as cost,risk,speed and revenue into the process of new product development. They should form a serial of complete market-oriented product innovation theory,process and organization system based on business value. My study is to begin from the meaning of product innovation and relevant theories, offering bases and foundation for product innovation activities based on commercial value, the explain the course and assurance of organization of product innovation based on commercial value systematically. It is market-oriented idea regarding customers as center of product innovation that runs through the full text.