A Study On Contact Behaviors Of Fans Of Japanese TV Plays In Universities In The View Of Communication

In the process of globalization, multiculturalism and the coexistence of pluralistic values are inevitable. In the conflict and integration between Chinese and foreign culture, young active universities students often become the main characters who leading the trend. As the only developed country in Asia, Japan exports her mass culture to China, under the premise of economic strength. And Japanese TV play is the carrier of Japanese, mass culture. Although in the 20th century Japanese TV plays has been pushed out of the mainstream media, fans in universities can also contact Japanese TV plays though different methods and channels. Japanese mass culture is still popular among young people. The phenomenon of"HA JIN"is always exists.The group of fans of Japanese TV plays conducts a relatively way of act during the process of its formation and growth. This group's characters are closely related with contact of Japanese TV play and other derived behaviors.This thesis tries to study the contact behaviors of fans of Japanese TV plays in universities from a view of communication. Through a research on the methods, the channels and the motivations of contact, the issues of how and through what channels and why they contact Japanese TV plays are discussed in this thesis. What is more, this thesis attempts to find Japanese Mass Culture Influence on the Fans in Universities through the spread of TV Plays.The reference meaning of the fans of Japanese TV plays, reviews the formation of the fan group in our country and its structure, and the value of the study of the contact behaviors of Fans of Japanese TV Plays in Universities are discussed in part one.Part two is an introduction to the daily life of fans, including their interpretation of Japanese TV plays and also some derived unique acts like OST appreciation, spontaneous group's creating, and consuming the product refers to Japanese TV plays.In part three the channels of animation fans' contact of animation works are analyzed in the hope of make clear the how fans in universities contact Japanese TV plays without mainstream media.In part four, the animation fans group's psychology identity, its common motivation of contact of animation works, its appreciation of animation works and satisfaction from related acts are studied.Following the studies above, in part five the author investigates the influence of Japanese mass culture on the fans in Universities through the progress of contacting Japanese TV plays.