Fashion Magzines And Their Websites

Fashion magazines are the information centers that lead everyone's lifestyle and the Internet, provideding unlimited creative opportunities, is the platform that everyone can show their fashion thinking.As print media, Fashion magazines possesses the history for more than 20 years from the end of 1980s in China. And it's also an important time zone of the development of Internet..With the rapid development of the new media technology, Fashion Magzines and Internet will work together to open up a new fashion era.The paper take Fashion Magzines and their websites as the main source materials to analyse domestic fashion magazines's intermediation development road.On the basis of the theory of Media Convergence and Mcluhan's theory"Medium is people's extension", the paper interprets the development history of Fashion Magzines' websites and the relationships between Fashion Magzines and their Websites systematicly and comprehensively.At first, the paper analyse the basic status of the domestic Fashion Magzines with the historical perspectives and the challenges that arise by the fashion websites and some websites'fashion channels. What we try to demonstrate is that the Fashion Magines must pursue solutions to face the challenges.Second, we try to study the new media forms of Fashion Magzines representing by their websites with the empirical methods. As a result, we can form a clear framework strcture to analyse the role of the Fashion Magzines'Websites.Finally, we analyse the relationships between the Fashion Magzines and their websites systematically and try to positioning Fashion Magzines a new role in the new media era. We introduce some remarks about the websites'effect to their paper-magzines.In the paper, we study domestic Fashion Magzines and their websites with the statistics and examples methods.I am looking forward to give some suggestions about the current study in the same field of Fashion Magzines and their websites.