Research On The Business Model Of Domestic Video Sharing Websites

With the computer technology and Internet communication technologies,the rapid development of the video sharing websites which has drew overseas development experience related sites started to develop after 2005. However the video sharing websites in the absence of a clear business model had to face many industry issues. For example high cost,web site advertising value has not been fully recognized by the market,the ongoing copyright dispute and so on.The domestic video sharing websites had fallen into both internal and external among the global financial crisis at the end of 2007 and relevant state laws and regulations of the continuous introduction of the industry. Some video sharing websites started to break the existing mode of operation of the single, changing in the business mind, rich in the form of advertising, expanding the content of advertising after heated out of the market.The video sharing website also has cooperation with the major television stations and content enterprise, to find other new developing chances. Thereafter, the 2008 is called "the video marketing first year" by the insiders. With the "HuLu" mode rise in the video sharing websites industry in 2009 and the minority culture has established the brand awareness, video sharing websites of the industry embarked on a new development road.