An Analysis Of Social Network Site And Its Localization

SNS site comes from the United States. SNS site is based on the "six degrees of relationship" theory which proposed by American social psychologist who named Milgram. Essentially, SNS site is a tool of building social networking and keeping interpersonal relations.Through analysing concept and characteristic, we can see SNS site have shown new media features which differences form traditional media, in terms of transmission (who), the audience (whom), dissemination of the content (what), mode of transmission (which), dissemination of results (how) or the propagation velocity dissemination of models. At the same time, SNS sites also have many clearly communication characteristics.We called 2008 as "the first year of SNS". After two years of development, local SNS sites still significantly immature. The experience and innovation is still insufficient. Most SNS sites still focus on "staking their claims". The NO.1 did not appear. Every SNS sites also have opportunity and space.Through the development of SNS sites, we can see how deeply local SNS sites affected by American. The United States has appeared three popular SNS sites. Chinese people quickly copied one after another. Impact is great, fruits are limited.Not only SNS site, but also almost every foreign websites who come in china have acclimatized. It has become a common phenomenon in the Internet industry. In the final analysis, cross-cultural differences and cultural conflicts are the underlying causes. I will try to study the localization significance of SNS site from the research of local culture, local voice and local audience. I have analysed survey data form China's telecom. From these survey data, I try to find localization bottlenecks of SNS site form the view of users. I have accessed a leader of SNS site. From the access, I try to find localization bottlenecks of SNS site form professional point.Finally, this thesis have collected a large number of examples of success stories, made a number of localization strategies and recommendations. I hope it is useful for Internet and it will fill the blank of the localization for SNS site.