Design And Implementation Of Internet-based Chain Store Marketing System

At present, e-commerce is becoming a global strategic business management tools, the use of online shopping system, low-cost, high efficiency on-line trading has become a time of choice for businesses, business online shopping system, the emergence and development, and to improve efficiency accumulated customer resources, expansion of sales channels, enhance the enterprise's core competitiveness has an important strategic significance.Bonte Co., Ltd. is engaged in merchandising company now has 20 national chain stores. However, with the traditional sales market, increasing competition, companies urgently need to open up new sales channels, according to the deployment of the company's management decided to implement Internet marketing, online chain stores, seeks a shop for zoning and management, unified planning, unified allocation, unified order processing, hoping to break through the bottleneck of the development of its marketing platform to enhance service quality.This reference platform for e-commerce online shopping experience, successful cases of advanced, in-depth development of environment-based e-commerce online shopping system of research, mainly done the following areas:1, for online shopping system, the features, benefits, etc. are set forth on the online shopping system development status, trends, principles for analysis.2, combined with units of the status quo, needs analysis and modeling.3, combined with needs analysis, on the online shopping system architecture design and detailed design.4, combined with the design results, for system implementation and testing.In this paper, the actual situation of the Bonte Co.,Ltd., through research Bonte Co.,Ltd. and chain stores directly under the business process as well as Internet-based chain of stores online marketing needs of enterprises, stores, customer service among the linkage and interaction merchandising the process of digging chain store marketing system of meaning and value of a concrete framework and principles, as well as targeted to the appropriate level and mode of a comprehensive exposition of the end of the chain store marketing system of the actual detailed design of the and realized.In the concrete realization of the function module, the system achieved the following ten functional modules:(1) Product Information Query(2) shopping cart management(3) Member Information Management(4) customer Order Processing(5) Maintenance stores(6) Product Maintenance(7) staff to maintain(8) company Order Processing(9) sales inquiries(10) Statistical ReportWith the market compared to the existing similar systems, this system functions in more focus on:(1) a unified business management, including commodities, inventory, orders, logistics, allocation of such unified management.(2) a unified service management, breaking the previous state of uneven shop services, unified service platform for the window.(3) rapid decision support, through statistical reporting, corporate leadership and best-selling real-time knowledge of unsalable goods.In the concrete realization of the system model, the system is divided into two parts:clients and business subsystem subsystem. The major subsystems of which customers to buy goods made available to the customer environment and resources, enterprise subsystem provides to the enterprise for commodity management, order management and other functions, the client uses B/S architecture, available to the general consumer use. In the specific technical level, we have adopted a full set of Microsoft products, the server operating system is Windows2003, Windows2003 safe, reliable and efficient operating systems on the use of Kaifeng, and has a stable availability and scalability; development platform and tools for use ASP, ASP is a server-side scripting environment, explain the site's Web server, the script can generate and implement dynamic, interactive, high-efficiency site server applications; database system using Microsoft SQL Server 2000, SQL Server 2000 a powerful, is easy to install and manage.Marketing system through the implementation of chain stores, reducing a lot of repetitive work and improve Bonte limited liability company all staff efficiency; through standardized business processes and optimize the combination of Bonte's logistics operation efficiency increased by 20% and is projected for the company Save routine administrative expenses 10 million yuan, sales revenue increased by 500 million information technology truly low-input, high output. The management in terms of reducing management costs, improve management efforts; employees in terms of work and reduced internal friction and improve efficiency.