"Modernity" And Book Aesthetics

Nowadays,bookbinding desigh is becoming more and more important,even more than the content.It also imfluences on the choice of the book.Bookbinding is the external manifestation of the book's content.On the one hand,it is the reflection of the social culture on visual,On the other hang,social culture and time changes affect the style of the bookbinding.All of these are manifest on the face of each book.In the existing reserch,many of them focus on how to make the book sell best,and also on the relationship on the bookbinding and culture.There is something lost.what is the relationship between the bookbinding and the cuture.Fill up this blank is the puepose.During the thirty years of the reform and opening,the book with "modernity" isconsidered the beatiful book.The "modernity"is consistently,but the book shapes have changed a lot.What is the reason?In fact,the content of "modernity"has changed in the thirty years,and the change is also imfluenced by the social culture. As a concept,"modernity"is a moving signifiant. The theorist matei calinescu said,"modern contains the deconstruction of the modern."Reading of the bookbingding desigh of thses years also enriched the modern thoery to some certain extent.Based on carding the history of bookbinding desigh, Rereading the theoretical study, the Author expected to go back to the actual historical context in the thirty years,with the aim to reveal the same "modernity" and the different connotation. Simultaneously,show how interaction and advancing between social-cultural and bookbinding.