The Research Of The Style About The Free Rtistic Format Design

Free format design is a new arrangement of art since the 20th century 70's in America, which is mainly to provide a quick, efficient and personalized visual communication as the main purpose, Free format design is a random, free, disorderly format art; it is visual, intuitive to convey the main message by relying on the style of personalized and artistic language. Now it has been widely applied and spread in the world. Therefore, the study of the style of free format design has important practical significance in the practice.This article is mainly to analyzed and studied the style of free format design from the following five aspects:First, the basic research of the style of free format design.Free format design is a new arrangement of art on the basis of classical format design and grid design, it has broken the shackles of the past format design and has become the form and style of format with a sense of contemporary avant-garde emerged. Second, the elements studying of the style of free format design. Graphics, and text, color are essential elements of communication of format information, through different methods of treatment, so that these visual elements injected new vitality to the development of free format design. Third, the characteristic studying of the style of free format design.The characteristic of the style of free format design is very "non-mainstream", which is mainly reflected in the borderless version form of deconstructive, word oneness with the map content, lay-light on the solid form and function of the confrontation.Four, the applications of the style of free format design in the life. As a new design styles, the style of free format design has many applications in practice, such as:books and magazines, advertising posters, packaging and decoration, visual identification (Ⅵ) and web page design, etc. Five, the trend of development of the style of free format design. With the rapid development of society, the trend of free format design has been changed into the pursuit of creativity, personality, emotions and stunt performance from the pure formalism. Therefore, it has a very important guiding significance for the developing of graphic design in the future to analyze the trend of free format design.By studying various aspects of the style of free format design, with colour psychology, forms and other related subjects, the human-oriented proposals have been proposed for the developing of free format design in the future, broaden the inherent design concepts and ideas, it has a certain reference value for the study of layout art and related fields.