Research On Construction Of Feedback Mechanism Of Book Reader

Feedback is the basic element of communication process. Feedback mechanism is the bridge that links audiences'feedbacks with communication activities, its important mechanism which embodies two-way and interactive information dissemination .This thesis first proposes the concept"Feedback Mechanism of Book Readers " and come up with the idea of it .The theory bases of building up"the Feedback Mechanism of Books Readers " are the theory of "six factors" in the basic principles of edition ,modern edition activity patterns, the relationship between editors and readers under the perspective of the "intersubjectivity" ,and the elaboration about the importance of readers'feedbacks in the theory of publication . It discusses on the real basis from of the necessity and possibility. Current publishing industry is facing up with varied problems and challenges ,such as the repeated topics, frequent returns, backlog inventory, as well as the competition other media and foreign publishing enterprises bring out, which makes become requirement for the further development of the publishing industry to set up the feedback mechanism of books and readers, so as to make scientific and efficient use of readers'feedback information ,understand dynamics of the market, make clear the readers'needs, reduce barriers and obstacles of the communication and publication, improve the market's predictability of the publishing activities , thus reduce the gap between the needs of readers and the supplies of the publication. Publishers'market awareness, readers'consciousness, the enhanced awareness of readers'feedback, and unprecedented convenient feedback channels that the development of variety of communication technologies brought out, all of which make the construction of the feedback mechanism of books and readers have a real possibility.The basic elements of the feedback mechanism of books and readers involve in the subjects, contents, channels of the feedback and operating platforms. This thesis summarizes the content types of readers'feedbacks, and writes a variety of feedback channels. Perfect operating platform does not only have special information functions, but also corresponding designs of the system.At present, to establish the feedback mechanism of books and readers is facing up with some problems, some disadvantages have an impact on it, such as the weak sense of readers'feedbacks, the scattered feedback contents, the indifferent readers'awareness of publishers, insufficient use of feedback channels, and so on. In order to solve these problems, this paper presents some countermeasures, provides a feasible plan for building the vision of the feedback mechanism of books and readers. Publishers should change the concept of the publication, strengthen the readers'awareness, and pay attention to the readers'feedbacks. Some incentive measures should be taken to encourage readers to feedback. Readers should be guided to improve the quality of the feedback. Various channels should be made full use of to obtain readers'feedbacks. At the same time, the demand of the feedback mechanism of books and readers for talents also comes up with a higher personnel training objectives for the university publishing.