On Foreign Communication Of The Border Area In Jilin Province

The first part of the essay is the introduction, which mainly describes the background, the significance of the research, objectives, and the research ideas and methods, as well as makes presentations of the exist circumstances of theoretical research on the subject and so on. The problem that the passage to be solved is how to use and explore the existing resources effectively, base on the national conditions and the provincial situation, with the purpose of meeting the needs of the country's external communication, carrying out the multi-level, multi-media, multi-concept of the external border transmission, in order to create a favorable international atmosphere for China's Jilin Province and even for the foundation of political, economic and cultural development.The second part of the article introduces the theoretical basis of external communication, and it's divided into three folds. The first branch states the origin of the external communication theory and concepts. The second view combining numbers of scholars'thoughts, summarizes the main features of the external communication, such as the audience are international, the purposes are specific, the means of communication are diverse, and the technology is widely used. Third fold focuses on the evolution of the external communication in China, the process is divided into three stages, the initial stage of development, the instability and gradually mature phase. After the three stages, our country's external communication steps into the high-speed development period.The third part is the survey of the spread of external border regions of Jilin Province. After using a statistical analysis method, we can draw a conclusion on advantages and disadvantages of external communication's of the border areas, Jilin Province. The main advantages are: Jilin Province is an important industrial base and commodity grain production base, it's a car manufacture province, and the core area of the United Nations "Tumen River development of international cooperation project ". Since the strategy of revitalizing northeast old industrial base, the overall strength of Jilin Province achieved a significant increase, and the border construction has been strengthened. After "China's Jilin ? Northeast Asia Investment and Trade Expo," settled in Jilin Province, spurs the economic development greatly. Weaknesses are: a single external communication media, communication products at low quality and little quantity produced; the cultural background of the audience abroad is not enough, its acceptability underestimated; development of international concern, and the spread of topics is insufficiency, the external communication content is difficult to arouse interest and enthusiasm of foreign audiences; cultural exchange activities not often hold with surrounding countries and regions, contacts and cooperation between governments is limited; funding shortage and the professional quality of employees is not high, as a result, limiting further advance of external communication.The fourth part of the article is improving policies for the external communication in Jilin Province. Facing the shortcomings, this part indicates the improved strategy, such as: enhance the effectiveness of external communication; pay attention to the tone of the external communication and study foreign language and cultural background of the audience; develop the spread of international topics of common concern, and obtain better integration into the international media stage; adhere to the effectiveness of external communication, broadcast the authoritative and timely information; improve the guarantee mechanisms and stabilize the budget inputs of government; increase the multi-carrier construction, strengthen the traditional Chinese culture in external communication; Increase the attractiveness of the external communication; use radio and television as a breakthrough, enrich the foreign media in the border.