Mobile Internet Research And Implementation Project

Mobile Internet has brought challenges to China Mobile. A great deal of consumer turn to client tools, such as UCWEB. because of many popular sites do not build their own WAP site, CMWAP content still be monotonous, or smart phone functions poorly, in that case, mobile operators can only act as channel. So China Mobile needs to study the needs of new customers, open up new business areas, builds new profit model, make a difference in the mobile Internet field.China Mobile study the Web services strategy of two Europe operators, Vodafone and T-Mobile, compare and analyze UCWEB, Google and China Mobile Web gateway in technic characteristic, future development and business mode, propose China Mobile deploy mobile Internet project strategy, which include, free charge of function fee, charge GPRS packet fee, build Portal homepage, expand mobile advertisement, cooperate with major sites, spread WAP services to Internet, build new business mode.This paper first described the item background, analyzes the current status quo of mobile Internet at home and abroad, then proposes the building of "mobile surfing" pilot program and its specific implementation steps, followed by detailed operational definition, target customers, business attraction and the carry out situation, we describe the pilot services, and bring forward the consumer survey on this basis, finally, we analyze the foreign operators WEB gateway business strategy, the competitive mode of domestic mobile phones. In conclusion, we analyze the mobile Internet business mode, give the further development of the related fields and future research ideas.Based on user surveys and business recommendations, Jiangsu Company believes, WEB gateway should get further improvements in the following areas: improve download speeds; increase the "self-paging" function; optimal folding (Folder) function; increase for the first time the Internet redirect function the Portal features; statistical analysis; on the mobile-optimized adaptation of the localization; order relationship management capabilities. Late, need to combine Portal navigation alliance, mobile advertising business, mode of operation, custom development of appropriate management systems. Through this trial, Jiangsu Mobile considers that the deployment of WEB based CMNET gateway is provided with basic conditions, WEB-based gateway of "mobile surfing" business is mature, and the services can WEB-based gateway of "mobile surfing" business is mature, and the services can open to public clients, proposes to expand this business in Jiangsu. deploy the WEB gateway officially. To further reduce the user threshold, Jiangsu Mobile proposes the headquarters to start the research WEB-based CMWAP gateway program.