The Research On The Entertainmentization Of Social News In Urban Newspaper

On the one hand, with the development of technology in mass media, the capacity of mass media become more and more powerful, which greatly promote the development of popular culture and meet a wild rang aspects of public's needs which in turn promote the development of news entertainmentization. The development of news entertainmentization play an active role in our lives and social development, but, its excesses and imbalance also bring a number of adverse effects. How to obtain the favorable side in order to avoid adverse effects and promoting its healthy development?From this issue, at the conclusion of previous studies and used literature review method,description method,case study method and content analysis method and many other methods ,on the basis of consumer society theory,media "felid" theory and Roman Jacobson's "leading" theory, as a guide , deep analysis news entertainmentization's connotation,status,and impact then reasoningly analysis the problems and actively explored strategies to resolve. In this article the author try to give a personal opinion on the cause of formation and counter measure of renovation, of the phenomenon of news entertainmentization at a deeper level. article mainly combed and analyzed theory of urban newspaper and focused on its present and countermeasure . the whole article mainly included four parts: Section one makes clear the definition of urban newspaper,social news and entertainmentization, explaining its features,functions and historical evolution which will give basic ideas to the later research . Section two elaborated support theories of this article, including the consumer society theory,media felid theory and Roman Jacobson s "leading" theory, the main innovation was used Pierre Boride 's media "field" theory analysis the reason of entertainmentization of social news in urban newspaper in order to indicate direction of future Development. The third section began with the phenomenon of over-entertainmentization , pointed out the current problems in subject matter, writing, and content of the social news ,as well as negative impact to society and audience. The fourth part described the phenomenon of over-entertainmentization could improve with Coordinated development among policy,communicator,audience in hope to promote the positive development of urban newspaper social news and provided an effective reference to news entertainmentization.