A Study On TV Programs' Name

TV Programs' Name is critical to the program. It not only makes the first impression on the audience, but also indicates the content, form, length, and reflects the culture and aesthetic taste of the producer, and even can tell people the status and level of the entire television stations. Therefore, the study on TV Programs' Name has multiple theories significance in linguistics, communication and aesthetics. It is An indispensable link of television program planning.This thesis carried out a large number of data collection, collation, sorting, summary , summing up of 1829 programs' name of 33 provincial TV stations (including Hong Kong, Macao and Taiwan) in east China, south China, central China, north China, northeast, southwest, north-west. It uses the combination of quantitative and qualitative analysis methods.This paper first sort out the origin and development of the TV programs and the status quo and meaning of the study. Then pointed out the importance of the television programs' name. Followed by the comprehensive and systematic study on the characters, choice of words. Then used the theory of linguistics and communication to do a deep analysis and evaluations on the names' content and summarized the characters.Finally, this paper analyzd the problem of the current television programs' name and made some suggestions in order to provide a valid reference point.