| The urban TV station of our country started in the seventies of the 20th century, and did not boom until 1984.During the short period of its development, the urban TV station experienced the continual reformation of the broadcasting policy. What's further, facing to the drastic competition, the urban TV station seldom has any chance to develop itself. With the idea of developing news program, the urban TV station sets up news programs in succession. For quite a long time, the news programs of the urban TV stations have been learning from CCTV and have no predominance in competing with other TV stations.At the beginning of the 21st century, the urban TV news began to develop towards localization. The exploration practice of the urban TV news of the localization has pushed forward the development of urban TV stations. Simultaneously, it also put forward some new academic subjects for the development of the TV news of our country.On the basis of defining the'localization', this text analyzes the necessity and theoretical foundation of urban TV stations developing the localization strategy. Then, by analyzing the localization practice of the"60 minutes'news today"of the Qingdao TV station, it generalizes the localization process from three aspects: the orientation, the operation, and at last the affection.For the recent several years, the localization urban TV news has developed rapidly and some successful local news programs emerged from urban TV stations. Whereas, there also appeared some problems in this period such as the amusement of the news, homogeneity, etc. The existence of these problems influenced the development of urban news. In order to help with the prosperous development of the news program of urban TV stations, the text in the end, points out some countermeasures including: improving the quality of the news program; developing the united organization of urban TV news and also strengthening the function of social service. |
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