The Research Of "Diansheng Weekly"

In recent years, scholars are in the warming research of "tabloid"in the Republic of China.More scholars pay attention towards the"tabloid"that was not the concern spot, a group of works about it are coming into being.But in such works, research in journals are few, and some only superficially.That on the " Diansheng weekly"is one of the few. Currently only can we find the theme written by Huangfu Shaohua "Diansheng: the first film publication" in Shanghai Library, whose main stand is in terms of film analysis on " Diansheng ". There is no analysis from the journalism professional point of view on " Diansheng weekly" so far, which can be seen as a blank in the field of journal research in the old Republic of China. The main reason for the study is that " Diansheng weekly" has been seriously missing. The collections in major libraries are not completed, resulting in less achievement.One successful film publication has been an honesty recorder for the cause of the film in that time. As a representative of film magazine in 1930's, "Diansheng Weekly" has recorded Chinese film on it's coming into being and breaking the ice. Two characters in "Diansheng Weekly" have contained two kinds of the most stylish entertainment forms in Shanghai - - "film and air waves ". The film and broadcast developed tendency at that time, various film newspaper, radiogram newspaper, movie journal and film supplement of various newspapers turned up as be continuing without end. Those were in great quantity but with the good and the bad intermingled. Under the situation like this, Lin Zecang grasped the chance establishing Diansheng Daily on May 1, 1932, mainly on the information about film and radio.As soon as it turned up, Diansheng Daily gained great Praise right away. After continuing publishing 600 phases, for the cause of the limited layout, much wonderful content has no way to appear all round, and thinking of the readers'opinion, Lin Zecang decided to change Daily to Weekly. The magazine"Diansheng Weekly"came into being on January 12, 1934 in its real meaning, handling publication style and publication purpose of the Daily. At the earlier stage film review, the news of star and knowledge on air are the main information.In medium term the sports page, the literary page, broadcast page were added ,and"Diansheng Weekly"has become a synthetically entertainment publication giving first place to film news report.For the writing of this text, the author has looked the original copy of "Diansheng Weekly "from the third volume to seventh volume of (1934-1938)'s, analyzing whose characteristic on layout and content characteristic etc. The preface has introduced "Diansheng Weekly "mainly, as well as the studies condition at present.The whole text contains four chapters mainly.The first chapter has two parts; the first part introduces the background of Diansheng Weekly, its founders, its purpose and the fix position on marketplace. The background briefly expresses the entertainment life during 1930's in Shanghai, emphasizing the development of broadcast and film that time. The writer tried to analyze the purpose of "Diansheng Weekly "by introducing the founder Lin Zecang."When the"Diansheng weekly "was still the "Diansheng daily ", it had established its main basis, and the publication purpose is"we criticize the art of film with the goodwill , is allowed by law, giving any what pressure in by no means".In fact, the purpose of"Diansheng Weekly is always the target they run after : staunch position , incisive remarks , defying brute force, dare to announce self remarks , not accepting what the dark influence intimidates , not being carried along by the tide. In second parts, the author divides it into three periods from its creation into to decaying, giving simple analysis. These three periods are its creating, developing and decaying time.In second chapter, the author analyzes the layout and distribution of "Diansheng Weekly ", trying to find out an inventive mind in the field of the layout and the distribution.The third chapter studies mainly on the content of "Diansheng Weekly", choosing four that have the bright characteristic content to carry on the analysis in its comprehensive content. First, the introductory remark"our words", reflecting the clear-cut standpoint manner on publication, written by the editors in turn, making some comments on some important matters occurred in film circles at that time. Next, the entertainment news reflects the traditional ideas that the women are inferiors. In "Diansheng Weekly" reports, female star's proportion is much bigger than male star's, in the back cover and the illustrations female star's pictures are widely used too. What behind this phenomenon's was the masculine word has occupied the leading power. Once more, the movie criticizes causes "Diansheng Weekly"to be the guide of seeing the film.。The movie criticism of "Diansheng Weekly" is authority and characteristic, mostly carries on the movie content and publishes the impression simultaneously, provides the information reference to the audience. Finally, through each type's advertisement of "Diansheng", we can know the Shanghai resident's expense ideology is much higher than that in other places. The advertisement content has also unfolded the economical picture scroll which a Shanghai resident lived.The fourth chapter discusses its history value mainly. First is why "Diansheng weekly"be estimated to be "the first publication for Republic film"; Second, "Diansheng weekly"is fixed as much earlier and more mature entertainment magazine in Shanghai. Finally, by analyzing the development of "Diansheng weekly"in 10years, discussing the significance which may make effect on modern movie and video journal's.In conclusion, there is a simple analysis of the " Diansheng weekly " on its historical limitations. For example, in relation to the formulation of government policy issues in the film, it is almost to the little point or with hesitation.There is just a vague feeling agaist the Administration's policy in the lines of discontent, not to speak out to criticize. The characteristic of "could only swallow their anger" agaist the government was also a common feature at the time among such newspapers.Through analysis and comparison, the theme is trying to show readers in a different perspective of the "Diansheng Weekly". This is benefitial for you to have insight acknowdgement into the film journals during this period, at the same time,the theme can fill gaps in a small study. As a result of "Diansheng Weekly" in the large number,as well as the author is limited in capacity,I can not displaye the whole picture, and just select the representatives of several important aspects to analyze, as is a regret.