| January 2000, the founder of the magazine published the first element . Magazine circulation of the first edition reached 180,000, the publication that first recovery of investment and profit.After four years issuance began to fall. Journal sector led to the got mixed reviews.Base on the research of ,discuss the creation of magazine,content orientation,readers' orientation,publish way and advertisement through content analysis for solving the follow problems.We want to see the new development direction and survive space.1,does reader exit?Generally speaking,number of countryside residents is near 80739 and occupy 63.91% of the total population.we can see the huge market here.But are they all real readers?Some bad factors exit such as low education level and low income in countryside market. How to build up stable readers in short speriod is what we need to consider.2,how to orient content?There are two opinions about farmers' periodical. One is farmers' periodical is basically around policy and some usefull skills, anther is the spirit level periodical is powerful in countryside market.How to orient the content of countryside periodical is a main question to ask.3,how to attract advertisement?The advertisement environment is very good.Hence, itself become the key point.It is included reader orientation,content orientation,style orientation,sales orientation and so on.As a periodical face countryside resident, has limited customers.Since advertisement is not the main lifeline,how to attract advertisement is what we need to consider.4,how to make effective publish in certainrange?has some limited factors such as narrow field,traffic andbad reading habit and so on.We need to consider how to use publish and sales pass way already have to create effectivepublish.There are many research need to be done according to the immature and superficialquestion I mentioned above.We have to admit that farmers' periodical is the way wecan try and we shall have a positive attitude. |
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