Consumerism Tendencies Analysis Of "Face-to-face" Column

With the continued global economic and cultural development, consumer society in different countries to varying degrees, quietly approaching and developing. At the same time, the values of consumerism also will be sweeping the world. Since the 1990s, in the social, political, economic, cultural transformation and a comprehensive market-oriented reform of the media against the backdrop of China's mass media culture of consumerism have become a historical necessity. As a strong media, TV of course is no exception. Among the many types of television programmes, television interviews in recent years in the consumer society have greatly developed, arousing people's attention. Based on CCTV's "face-to-face" column as an in-depth case studies, I want to resolve their consumption tendencies.Particularly, in the consumer society, consumerism, and other theoretical vision, in the context of the times and society, the article discussed in more detail the "face-to-face" section of consumer tendencies from the operational concept to setting up content. In operation concepts, the article is divided into "host brand," "guest star" and "narrative dramaly" three areas discussed in detail;in the content area, the article is divided into "dialogue design and construction spending symbols", "demonstrating the differences in consumption triggered imagination", "set agenda manufacturing consumer opinion", "dissemination of consumer information embedded advertising" four parts to a specific analysis. The article further brief analysis of its advantages and disadvantages, with a view to similar interviews with the television programmes and even the television media need to bring some enlightenment.