Applications Of Data Mining For The Competitive Intelligence System In The Enterprise

Search engine services become more and more important in information retrieval because of the development of the World Wide Web and the increase of data. Especially regarding the enterprise users, collecting the information, the percept competition changes, the understanding competitor trend, the formulating management strategy and making the competition decision from Web is especially important.The data mining technology has the ability of discovering the rule from the massive complex data, therefore, ideas and methods of the data mining applied in the search engine: establishing the search engine in view of the enterprise thus to enhance the enterprise user retrieval information the efficiency, helps the users to obtain the true valuable information from the magnanimous information, the instruction enterprise's management strategy and the decision-making, has the important practical significance.This paper launches with the background of the search engine system in internal website which established by some enterprise intelligence service. It has analyzed demands of this enterprise competition intelligence system; systematically studied kinds of search engine and the Web Mining technology characteristic; proposed a competition information subsystem skeleton for suiting to the enterprise application domain; designed and implemented this enterprise interior network search engine subsystem.The paper discussion content includes:1. Summarized the data mining main methods, the commonly used technologies as well as the mining processes;discussed the issue which the Web mining definitions, the classifications, the flows, the application domains, the research directions as well as currently facing problems.2. This paper has thoroughly discussed each technology which uses face the specific subject information professional search engine, and established technology route for providing the unique retrieval confirmation of service to the enterprise.3. In combination with the actual project, text mining and structure mining technologies and so on of the data mining has been applied in the actual project, has built the system structure, and has produced the partial realization as well as the running effect.