On The Aesthetic Features Of TV Prose

In the circumstances of TV becomes the mainstream media, the audience is no longer satisfied accepting the information it communicates and enjoying the entertainment it provides, but request television program with cultural tastes. So the makers of the television Program are faced with how to improve the quality of television program. Cong Weixi said: "The film and television need the support of literary, if they do not combine with literature and the director and the photographer are out of all their skills, it's more difficult for them to forward half a step to the Arts Center. This key element is the important component to the main art, but just the deficient to the movie and TV worker." Therefore, TV transfers exploring sight to literature which has deep culture connotation,TV literature has come into being.TV Prose development until today has gone through the course of a decade. In the process, many experts and scholars commented it, provided sufficient nutrient for it's development. In this paper, I will describe the TV Prose as far as possible entirely on the basis of predecessor experience and sorption.The first chapter is mainly introduced the produce and develop process of television prose. First of all, this paper inspect the definition of the television prose combining with the development process of the TV prose itself, then form a definition according with true TV prose state, because the definition is defined as the development of TV prose. Secondly, from the cultural context,the development of media,viewers receive psychological to discuss the causes of the TV prose. Inspect from the perspective of the cultural context, with the Reform and opening, foreign cultures influx, popular culture occupied the cultural market quickly, elite culture is marginalized. Inspect from the development of media, movie and TV becomes main current of the modern society gradually. Particularly the TV, which depended on the strength spreading, covered our living space, changed our life-style. With TV become market-oriented, it's program prompt vulgarize .In order to Break away from the position of snack culture, the TV program hope to drawing useful experience from other kinds of art. The literature, which have rich connotation become selections. Judging from recipient mentality of audience, the TV prose has satisfied the audience's emotion needs .The TV program can relieve mentality pressure. Adjustment and loosened the psychological can guarantee the inside environment of individual healthy. Secondly, it has satisfied audience's appreciation of the aesthetic needs .In People's all kinds of needs, aesthetic is a very common existence .The audience always let their own imagination and emotional activities follow the guidelines, free but harmonious. In the finally aesthetic pleasure, contains understanding and cognition to society content of the aesthetic object.Chapter II is discussed the cultural connotation of TV prose from ideological content and aesthetic characteristics. In the process of explaining ideological content, essays will be summed up into four Including narrate daily life, describe the scenery, narrate history, explained reason ,then find each representation works of these categories, Analysis works then perspective it's ideological significance and social significance. When discussing the aesthetic features, the text compared the TV prose with the prose, because the richness of the performance means, make the poetry, music, painting three-dimensional stereoscopic as an important first feature of the TV Prose. Analysis the three aspects, which including poetry, music and pictures of the TV prose to show the advantages of TV Prose. TV Prose is separated from other TV programs because of the pursuit of Mood. Therefore Virtual and real co-exist become another characteristic of TV Prose. Chapter III is exposition the development and Contradictions of the TV program. The TV program aimed at construction poetic space on the TV screen. After fusion the creative skills and performance skills of prose, TV Prose has produced the performance methods and aesthetic pursuit of their own .This is the advantage of it as it is obvious defects. As compared it with other television programs, elegant taste of art and low level of the audience has become a contradiction of the TV prose. If TV Prose want to achieve long-term development, it is important for it to seize their target audience.