Data Mining-Based Research On Internet Credit Model

The CEO of Alibaba Jack Ma said that no one would mention e-commerce in the future, because the e-commerce would have been already into the daily life of every person. E-commerce will become the core of human information world in the 21st century, also the direction of development of network applications. It's unable to predict the growth prospects. Bank credit is applied to e-commerce, and this integration is a great innovation. It resolved the seller's cash flow problems in the development of business, which is nearly every company inevitably encountered. It made the complex credit process simple. Once signed, you can loan at any time, loan by pressing one key, a great convenience to users. However, this new technology, we do not have a lot of good technical supports. The most important thing is financial security, what kind of user is creditable, who can repay loan on time? The traditional banking credit model has been unable to adapt to the Internet to a large extent. We must establish our own Internet credit model. This model not only has the nature of the traditional model, but also has the special nature of Internet credit. This model should not just has the function of the traditional model of credit which can only analysis and evaluate the credit, it should can predicted the trend of credit, avoid risks.How to create the credit model? In this paper, combining data mining and traditional credit model, we proposed a new model of the credit. Lots of transaction generated a lot of data, which usually can not be fully used. A lot of potential information is not being discovered. Data mining provided a good technical support for us.Traditional credit model only includes credit evaluation, and the old Internet credit model is one-sided when evaluate credit, and difficult to operate. In this paper the internet credit model includes not only a more comprehensive and dynamic evaluation of credit, including credit trend forecasts, and setting the dynamic credit limit. This model is only considered the seller of e-commerce sites. Therefore, it's called Internet Seller Credit Model.We can use this model develop many applications. In this paper, we developed a credit platform. The project is a totally new in the area of microcredit and in the area of electronic commerce. On the one hand, it's an exploration to microcredit; on the other hand it can further promote the development of electronic commerce. The success of the project will greatly promote the development of electronic commerce.