New Media And Young Netizens And The Formation Of Their Social Stratum

When the human society marches into the 21st century, a new era approached, it is the Internet age. When people have not yet fully aware of the each characteristic of the Internet, no real grasp of the various functions of the Internet, the Internet has already quietly integrates in the little drops of people's lives. Its appearance, not only brought immense changes in the field of communication, and has initiated numerous arguments on this section, but also changed the people's lifestyle and social structure. As a constantly updated and rapid development media form, Internet has already become one main communications tool in today's social, and also become the main force to promote the development of the multi-dimensional social.With the popularity of the Internet, the new Internet technology appears in different visions of us. Based on the Internet, new media technology has been active in the people life, widely accepted and used by people. Now, It becomes the very popular mode of information dissemination. These new media technologies and the emergence of new media forms, not only bring a strong impact and challenges to the old mode of transmission, but also taking a huge impact on people's lives, the economic mode, the social structure and other aspects. The humanity is approaching the idea which Nicholas Negroponte submitted in his famous book《Being Digital》,and enter the more really digitized life.This paper first start with the new media technology and define the new media concept as multi-media forms, which unlike the past three forms of the old media (newspaper,radio,TV),but based on the Internet broadband technology and background support of the new invention of the technologies. With a new analytical model, the writer analyze the new media technology in four aspects which are the production,send,display and storage of the information, re-analyze the new media and general trend of the new media technology in a better way. And summarize the four new features between new media and the old media forms, which are: the compound and multielement, the strong interactive, the peer-to-peer communication model and the advance of information quality. After that, the writer elaborate the new media's social significance with the perspective of the new media and its function in the formation of young netizens class. With the application and popularization of the new media technology, changes not only in the field of communication, but also accelerate the number of young netizens, played an important role in the young netizens social stratum's forming process. Thus, take the young netizens class as an intermediary, the new media indirectly changed the social structure and people's lifestyles, and promote social progress to a certain extent.The article then analyzed the interaction affect between new media and the young netizens. The author analysis and summaries the feature structures of the new media's main users---the young netizens, and in the combination with the behavior and psychological of the young netizens in the use of new media, after that, the author gets a conclusion:New media technology is not the first develop for the younger netizens, but derived from the decision by the rapid development of Internet technology and its fast updates characteristics. But younger netizens, as the first user groups of new media technology, with the aid of new media technology, complete their self-awareness and social integration process in the of two circumstances'superposition between network world and the reality of social environment. They can summit the peak of Internet world smoothly, and become the main force of the Internet world. Meanwhile, the young netizens use and pursuit to the new media technologies, to a certain extent, also has stimulated the development of new media, enhance the speed of new media development greatly, and e rapidly expanding its scale. There has a indelible relation between the new media and the young netizens, it's like a stone hit the water, and stirred up the circle ripples, the ripples affected each other, stimulates mutually. This kind of fluctuation can reach a long distant, and the consequences are substantial. In the last part, the author has made the elaboration of the new media and the social stratum's formation of young netizens. In this paper, in accordance with community characteristic of the young netizens, such as multiple ways to receive information ,free and avant-garde way of thinking and hold enormous zealous to the new things and so on, The young netizens class will be defined as a new social stratum, whose between the ages of 18-30 years old, take Internet new media as mainly communication methods, Low income, have actual political demands ,with personality and Internet lifestyle. As the emerging stratum in the information society, the Young netizens stratum makes huge impact of the traditional social structure to a large extent. They have affected the lives of other sectors of society by their own unique lifestyle, and played a certain role in promoting of the Social development. The Young netizens stratum should not be overlooked in the information society and Internet era. They are the major force of China's social development under the Globalization and the global village environment. They will be standing at the central location of the history stage, being the pioneer in the Internet waves.As a new thing, which has not been got into shape, and keep changing and developing, new media technologies, and new media forms not only changed the way we live and the way of thinking, but Also changed our social relations and social roles. Community changes continually in a domino-style chain with the development of new media. This goes to show us the great dynamic role of new media to the people and the society. We should pay more attention to this section, to understand and transform the society better. Lastly, the author gets some points about the development of the new media and young netizens stratum on the future. Such as the impact of digital publishing industry and the traditional publishing industry, the future lifestyle that 24 hours without dropping from Internet, and the rise of the new media and the young netizens stratum who play a role in the floating of the digital divide.The new media is like a vortex with a tremendous capacity to absorb everything. The young netizens stratum is also continue grow and expand, being the masters of the future world, accompanied by the process of absorption, assimilation and transformation of the new media. The future, will be the time that lightened by the new media and young netizens stratum, will be the arena both of them shinning on it.