Contacting Point Media Of Life

With the development of society and technology, advertising become more and more important to corporations.By way of launching advertisement , corporations can carry their point to blaze abroad information, promote vendition and establish brand image. However,while the numble of media is increasing fleetly,the competition become harder and harder, the advertisement lose its quondam function.The reason is: the development of science and technology make people easy to get the information. But,superfluous information also make people become exhausted. As a result, the consumers begin to slide over the information which are not so important for them. Consumers are so busy that they couldn't read all of the advertising that enter into their lives.Their fast-paced life style is the ultimate reason why consumers collide with advertising.On the other hand,corporations begin to attach importance to the requirements of consumers.Their status in market has increased rapidly.With the development of media and marketing methods, consumers have changed into shrewd and captious. Advertisement lost its control of consumers.So,the consumers'attention turn into a kind of resource which is exiguous. To attract consumers'attention and change consumers'attitude when they reading a piece of advertising become the most important points which decide whether the ad is resultful or not.On this condition,traditional advertisement still use the uniform format,the same content to transfer information of product and brand,the effect of advertisement without fail reduce.So,how to attract consumers'attention and how to transmit the information to consumers effectually become the most difficult problem for advertisers. Furthermore, what kinds of media can satisfy the advertisers' needs, can be accepted by increasing consumers also become the problem we must solve.As a matter of fact, although the life of consumers are rich and colorful, there is also some rules.If the advertisers can make use of the rules when they make a piece of advertise, they may attract the consumers'attention to the utmost extent.Because the consumers are not always so busy,they also feel senseless and absentminded.They need something to inspire their interest. At thie moment ,the consumer don't revolt against advertising information as usual.Basing on these reason ,this text is concerned about the consumer's life style, try to comprehend the emotion of consumer, discover the marketing value of"vacancy time"and define the new media.To discuss how to attract the consumer's attention using the"vacancy time", Besides,to discuss the positive function and the negative influence of the new media.