The Status Quo And Evaluation Of Our Country's TV Ratings

This article is discussing the history and current situation and the duplicate impact on TV audience rating with three ways to evaulate it effective and scientific. As to marketlize and industrilize it while strengthen its type of diversified and civilian.This article including four parts. The current sitiuation and history on TV audience rating, evaluation,impact on programm, impact on ad, futuer developing trend. It is a step-by-step search programm on TV acdience rating to investigate historically,evaluate scientistly and steer market-directed.The first section is an important aspect focus on current sitiuation and history of TV audience rating and analyse the developemnt historically.The second section is about three commom kind of evaluations.this article stated the detailed descriptions and comparisons. Whether it is the best evaluation or,whether this kind of way is authentic? While ansering this question, the problem of our nation's TV audience rating would be educed.The third section concerning about the impact of TV audience rating on strategy and content. At present, audience rating is becoming an essenital criteria for the programm. The widely useage of audience rating was an double-edged sword which accelerated the TV programm to marketlize and civilian while bring some negative effects.There is no doubt that high audience rating would be the katalyst for the prosperity of ad. Therefore,audience rating not only influence the production but also the development of TV programm.The fourth section is on the scientific evaluation of audience rating, or else it would bring disadvantages. Unification, science, availability are require through the evaluation. Kinds of problems had been pointed out during the second section,thus one of the matter which should be emphesized is the trend of evaluation of audience rating in conception and technology is gradually brightening.