Research On Domestic TV Women's Program Under Visual Angel Of Gender

As the arrival of female consumption age, TV women's program is springing up vigorously. Since the first TV women's program The women World which has been established in 1994.5, TV women's program has developed gradually from column period to channel period. But compared with the scope development, TV women's program has little progress in promoting gender equality. This essay intends to discuss where will TV women's program will go and why them go.Through a description of domestic TV women' program situation, analysis gender consciousness of various program, especially the analysis of "Half the Sky", and contrast present TV women's program with past TV women's program in different peculiarities, besides domestic and overseas, this essay points out TV women's program do not certainly embody female subject consciousness., but more and more TV women's programs are turning entertainment. TV women's program do not undertake the important task which is to help women understand their independent character and importance of their existence, and the need for them to propel the development of the entire society through promotion of their own development. Therefore, TV women's program must shake. off the yoke of male supremacy culture and examine both themselves and society from angle of gender equality.