Research On Data Mining In CRM Of Vehicle Insurance

Data Mining is a fast developing technology in software field today, which isused to discover hidden and useful knowledge by some algorithms, like Decision Tree,Clustering, Association and Neural Network, on the raw data and thus contributes todecision-making.In the New Age of computer technology and knowledge-based economy, theinformation revolution has made great contribution to the business mode which isshifting its focus from product to customer. Thus, CRM appears. To face fiercemarket competition, People's Insurance Company of China (PICC), who consistentlywon more than 60% share in the market, carried out a series of important reform inoperative mechanism and management, with one of the key measure was taken topay more attention to the customer. An important part in information management,effective knowledge discovery in database, has become a grand challenge afterPICC's listing in 2003.This essay gives a systematic introduction on basic concepts of data warehouseand data mining and Customer Relationship Management. It then, by introducingoperation of people insurance's current CRM analysis system, researches on risk ofcompensate and value of customer with establishing new data bazaars on currentCRM data warehouse and using Some data mining algorithms, such as clustering,decision tree as well as analyses degree of Car's compensation. Apart fromanalyzing results, it also explores referable market operation principle formanagement with evidential market situation.