Study On News Report Of Social Crisis Events

9·11 terrorist events,Hurricane Katrina disaster,Beslan school hostagecrisis,the eruption of SARS and the birds and beasts flu at world level,theSonghua River water pollution event and so on.Along with crisis ear approaching,that the media regards the social crisis reporting as the conventional activityhas become inevitably.This article starts with the summaries of pros and cons the recent years societycrisis event news report.uniting society crisis social multiplication dissemination,theoretically discusses large number of anomie and negative influence of reportpractice. It figures out that the realization of public and society's benefit should beput at the first place, and it is necessary to respect the news report rule and the publicknowing right in the social crisis era, and integrate social forces facing thecrisis aggregately.Alongside with the case studies which have significant social effection, thearticle recommends that it is crucial to guide media to improve the social impacts ofthe crisis event, thoroughly study the pubilic demand of crisis era, and guide thepublic opinion scientifically and gradually; set public agenda at the crisisstudy stage,evolve the social civilization and mold the public good psychologytoward crisis through reflection, and cultivate the new crisis culture fromthe social crisis lessons to motivate the process of developing learningsociety. The paper emphasizes that it is necessary to form the scientificmanagement regarding to the media crisis, with the aid of the social variousintellectual, to provide for a rainy day.