| Morning TV news program in our country although already had several dozens years, but it is gradually mature only in recent several years. " Morning News ",as the CCTV News Channels live morning TV comprehensive news and editor class program,broadcasting earliest in the morning, span longest .This article mainly studies the content system and the formal system of"Morning News", take this as the foundation, analyzing the question in this research which the program exists, and argues vigorously research the countermeasures.This article is composed of the introduction,the first chapter, the second chapter, the third chapter, the fourth chapter and the conclusion. The purpose of introduction is to prove feasibility and the innovation of the research. As national news channel morning program, although it does not splendidly in the similar morning programs, but is the program which is worth studying most actually.The first chapter makes the brief description on the development history and the characteristic of the morning television news. American morning news which exceed 50 years exploration takes us some experiences, our country morning news develops only for several dozens years but the present nearly each star channel set up the column in the morning.According to CCTV investigation about our country different audience community favor to morning programs,analyzing the morning television program to be supposed to have the characteristic below: Content: News + service; Style: Quick rhythm +audibility.The second, third chapters are key points of this article, studies the content and formal system of " Morning News ". In the content, according to CCTV investigation about our country TV market diagnosis this program audiences - asks to take the reception of TV crowd greatest common divisors, striving for the mainstream crowd and attracts the heavy advertisement customers. The analysis about program tectonic plate (today early knows, the domestic international current event news, the weather forecasting, the program interaction, the sub- column of reading newspaper "Media Square") the essential features, from this analyzes the selected topic is very widespread and extremely pays great attention to the effectiveness, simultaneously in order to the active program to increase the livelihood of people news. In the formal system, the program's arranges is: 1 + 1 > 2 polymerizations effects; Advertisement emergency broadcast skill; Duplicate broadcasting to strengthens the use factor of information; The newspaper television "Media Square" arranges the skill and pretends the brief analysis on the director and the column vivid package. The fourth chapter is the foot spot of this article, setting up not than one year, " Morning News " has many problems, for example, the fuzzy goal on locating the audiences; Interesting is insufficient; The column tectonic plate is chaotic; Director's management style and audience's reception of TV custom also waits getting with each other; "Software and hardware" restrict column development. Embarking from the question, point out the program style should stand between serious and the entertainment, and makes director's brand effect, the reasonable arrangement program rhythm. |
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