The Function Of Media Culture In The New Culture Construction

The way Chinese culture has existed for a long time. Since the Opium War in China by Western powers were bombarding the door that had long been buried, in western science and technology. and progressive social ideas, the social democratic system of Western culture began the continuing impact of Chinese culture. standing at the crossroads of cultural development, China's intellectuals have to face this issue. For a time, all kinds of theories, the theory surging. As the "Chinese Culture way," a book summed up : "the so-called eastern and western cultures. Chinese culture and find out a way of thinking that the future in mind, not about the three factions : (1) advocates the wholesale acceptance of Western culture (2) China's traditional culture advocating gone (3) the compromise proposal. " Moreover, in these three factions, there are a number of theoretical branches. Theory of the competitors, who have no jurisdiction Cheng Wang, who are defeated by bandits. Chinese culture is going through a debate in this so-called "cultural fracture", "rescue culture". China walked in the woods today.With the changing times, a modern cultural context of post-modernity and change, The discussion on China's traditional culture has become an intellectual can dodge the issue. For the reconstruction of Chinese culture, the culture becomes a demand for cultural survival, the concentrated expression of a sense of crisis and cultural concerns. Today, although "based culture." "wholesale Westernization" or "China and the Western" all the old saying still a certain vitality, However, a "modernization" of the concept of the study but has gradually occupy the mainstream. "Modernize" and "Westernize" have in common, but not to be so. Culture has recently discussed with the "traditional" and "modern" to replace the "Westernization" and "self" in the old terminology, It is no coincidence that the. In a strong impact on modern science and technology, each culture had gone through a "traditional" and "modern" mutual stirring historical stage. Because of various nationalities and different cultural backgrounds, which clash with each other is also an important factor in the process and outcome. In other words, each national tradition has its unique "modernization", and modern values in the area would not be based entirely on Western culture. Before the debate, "Westernization" and "modernization" simply equated obviously is a problem. In this way we can understand it, Why "54" New Culture Movement's understanding of science and democracy are inevitably become ambiguous and skin pan, even traditional Chinese culture and science and democracy on the status of a direct confrontation. This is the contemporary re-examine "54" New Culture Movement viewpoint. Although "54" New Culture Movement has an unforgivable mistake. But it stipulates that Chinese culture has a historical reconstruction of the direction of the contribution science and democracy do represent the main trends of modern civilization. Science and democracy should become the starting point for the redevelopment of our culture, it means that our culture is not the path toward Westernization. The renewal of our culture should be resolved how "traditional" modernization and reconstruction of how the traditional culture.Along with the changes in media technology. As a new form of media culture on the social and cultural practices and the social and cultural center stage. As a society of modern media culture with strong radiation device, the mighty "synergy" and "expansionist" dissemination of culture not only affects the scope, content and speed, as a strong force for the dissemination of culture. Moreover, many features of the modern mass media has entered the deep structure of contemporary culture. so the media show features contemporary culture. Meanwhile, the modern mass media, economic and cultural heritage, and the media has gradually become a unique culture, become an organic part of contemporary culture, and have a far-reaching impact on the social structure. Therefore, the theoretical study of the media, cultural and theoretical study of the media in a more macro perspective on the proposed new requirements. How is the role of culture in the media culture? It is the social and cultural impact of the media's? Media culture is the recognition of the depth of the internal nature? This series of issues, from a cultural and sociological perspective, the media culture to a new level.For media and cultural theory, China's media culture we have in obscurity with the theoretical circle. Despite the rise in foreign media and cultural studies, but through our efforts, they achieved great success. Generally speaking, no more than a cultural theory in three ways : First, cross-cultural translation, the second interpretation, Third, "localization." Cultural theorists in the media have made a great contribution to these areas, such as Western cultural theory Western media and cultural theory books, translations, the Western media and cultural theory, the system successfully. and the cultural phenomenon of the local Chinese media case study To those of us who follow the academic written in a spacious launch of the road. But we must face our media culture of "localization" blind spots exist in the study. Such as : research in a more macro perspective of our Chinese culture in contemporary media culture; Cultural changes in the media's role in our culture; Media Culture of the Chinese "modernization"; In Chinese culture, media and cultural transformation of Chinese society and the cultural identity of the impact.This paper will focus on theoretical blind spot, from the viewpoint of rebuilding contemporary Chinese culture. Traditional media culture in a bid to explain the role played by cultural reconstruction. media culture and traditions in an attempt to establish a link between the two cultures.