Personalized E-Commerce Application System

With the development of the E-commerce,personalized product and service have become a developing trend gradually。Based on the archetypal bookshop E-commerce System, this paper focuses on E-commerce application system design,implementation,personalized service,bargaining algorithm and the payment security problem。This paper addresses the personalized service as follows:Firstly, the bookshop of E-commerce application System was designed and implemented;Secondly,data mining (DM) technology was used here to provide the thick-scale personalized service;In fact,the building of user's personal information space can lead to classified indexes by which it will provide the favorable personalized service with greatly reduced computational overhead of DM algorithm.Finally, the concept of intelligent bargaining system by which the purchasers can negotiate with computerized system was introduced,and a relevant arithmetic following the bargaining principle was given。...