The Utilization Of Persuasive Tactics The Utilization Of Persuasive Tactics In The Advertisement

Economic development is one of the central factors that determine the advertisement evolution. By the exertion of advertisement and the requirement of advertising facture, it achieves the goal of promotion. Nowadays, Chinese economy is entering into a stage of high speed and multidimensional. The simple 'tell me what' advertisement past is absolutely unfit for the economic development and competitive needs. Therefore, all kinds of advertising persuasive tactics emerge in endlessly. They influence and induct the people's consumptive behaviors. Also, it can determine the product sales success. However, with the development of the competition and the demands of people, persuasive advertisement faces a dilemma—if the dealer doesn't make advertising for the products, they can't persuade the audience. But even though they make the advertisement, they cannot always reach the goal of persuaded the audience. The inefficacy of persuasive advertisement leads to the lapse of adverting recourses, the fatal hidden trouble, and negative influence to the social development. On the other hand, some advertising producers fake the advertisement when he or she manage the tactics. It undermines the credibility of advertisement, and endangers the persuasive effect of advertisement severely. In the basis of advertising persuasion tactics and models, the thesis analyzes the formats and influence factors. By the qualitative analysis and argumentation, it explores how to make use of the persuasive tactics to enforce the effect of persuasive advertisement.