The Persuasive Communication In The Government Public Relations

In modern world, the utilization of persuasive communication is far-ranging. We can see it is managed in almost every aspect of the society. We may also ask why it can be utilized so widely? The answer is quite simple. Because it really done. And in history and reality, the utilization of persuasion is the most effective way in government public relations field. The question, which is discussed in the thesis is the utilization of persuasion in the above domain.This research will first of all discuss the history of persuasive communication and government public relations, explore their interconnections. Secondly, the paper will explain their concepts and backgrounds. Then it exhibits some tactics and models of persuasive communication in details, those are the principles and objects of government public relations theories as well as the models and tactics of persuasive communication ones. Furthermore, it emphasizes the most suitable models and tactics of persuasion. Finally, the thesis probes into two cases, including The Iraq War and The Beijing Success Application of The 29th Olympic games. In conclusion, it reaches the most important three variables, including plan elaborately, definite objects and principles, and mature persuasive techniques.