Research & Application Of Management Information System Based On Mass Customization

Mass customization is a synthesis between mass production and the production of highly specialized and individualized products. It aims at the production of individual products with high quality at cost factors typical for mass production and comparable short delivery time. Since the information system at mass customization is a large and complicated systematical engineering involved in lots of factors, this paper concentrates on studying at manufacture enterprises.Firstly, discuss the Supply Chain Management under mass customization product pattern. Analyze its specialty, and build a concise model. Give some advise on how to deal with mass customization's weakness, feebleness of the market forecasting ability and innovation ability.Secondly, build the information system frame under mass customization, and discuss at some key point. Analyze the e-commerce situation, and the different marketing structure's effect. Contrast the bargaining relation net between traditional product pattern and mass customization product pattern. Give some advise on the composing about the frontier and tiring-room system, hardware and software configuration.Thirdly, discuss the Customer Relationship Management under mass customization product pattern. Analyze its function point and information process. Discuss its Call Center's technologic solution and function framework. Research the question about how to use the customers'information, to guide future merchandise planning, with the tools of Data Warehouse and Data Mining method.Fourthly, this paper give some introduce about the background, applied method, strategy and key technology of the mass customization. Analyze research status and applied instance at present.At last, combine some enterprises survey and analysis some customization web sites. Studied the mass customization technologies and processed some instance analysis.