| This thesis chooses Life weekly of the reputation with "Chinese NO.1 weekly" as the research object, expects to investigate its brand meanings, dramaturgy effects and possible social constructions in magazine journalism. And attempts to reflect the characteristics and relevant construction possibilities of Chinese magazine journalism .In chapter 1,this article will distinguish the concept of "magazine ", "news magazine" and "magazine journalism" briefly, traces history of news magazine, methodology of the context. It is based on the critical investigation, this article indicates the interrelated naming and direction, which is the foundation for the following actual analysis ; Second chapter will introduce Chinese social news magazine' s revival background and the historical being of life weekly mainly. Under the ecological background, life weekly has underwent a 10-year development and the fame of SDX Joint Publishing Company was spread widely on its historical tradition; Chapter 3 studies life weekly by the brand mind, and adopts brand wheel theory to analyzes its features; Fourth chapter explores its body community, narration guidance and operating means etc. And attempts to research on the complex relations of magazine and power; Because of this context wants to analyze the social contribution of Life weekly, therefore, besides above discussions, the thesis will focus on the impellent of social modernity by the magazine; In the last part, we will discuss Life weekly as the Chinese social development possible promoting power from several certain perspectives. |
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