The Research Of The Tendency Of Newspapers In Magazine's Layout Since 1990's

The newspaper in magazine's layout is a tendency which appears while the newspapers are learning from the magazines to strengthen their competitive power and the survivability since 1990's. This tendency displays in the form performance, the content performance and also in the orientation performance. In order to understand this tendency correctly, detailed analysis on the display is needed. And the research and analysis on the internal reason and the external reason why the phenomenon produces is also needed. The tendency of the newspaper in magazine's layout also has certain positive sense to promote the development of the newspaper industry. But in the process there are many questions existing, such as the weakening of the news, no depth of the reporting, the tendency of vulgarizing the contents, the lack of stability of the edition and the lack of the brand and so on. In order to solve these questions, countermeasures should be found out. It is very important to deal with the relationship between the news and the other, to strengthen the status of the news, to popularize the mass contents in a multiplying way, to remain the newspaper' style by innovating, and to create the brand.